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	<title>26 Fruits blog &#187; Blogberry</title>
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		<title>To be clear</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/to-be-clear/</link>
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		<pubDate>Mon, 26 Jul 2010 07:57:31 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=668</guid>
		<description><![CDATA[What’s the most important quality of good business writing? I’d wager that ‘clarity’ would come top in any survey trying to answer that question. Which made me think…
Clarity is an essential quality for so much communication. But I always want more. Clear communication does a job but the job is limited. We don’t necessarily want [...]]]></description>
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		<title>In the company of writers</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/in-the-company-of-writers/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/in-the-company-of-writers/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 17:28:43 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=659</guid>
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I’ve been away. My first week away was in the company of other writers.. We were at Chateau Ventenac in the south of France – a writers’ retreat for ten writers who had been on dark angels courses. I thought of it as a dark angels public service. Because one of the things that emerged [...]]]></description>
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		<title>In retreat</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/in-retreat-2/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/in-retreat-2/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 18:33:12 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=652</guid>
		<description><![CDATA[Just a quick post to say the retreat was wonderful. Chateau Ventenac in the Languedoc, south of France. A lovely group of ten dark angels, just writing. Here&#8217;s Chris, Gordon, Susannah, Neil and Jonathan. Also there Jamie, Claire, Olivia and Elen. More to come when I get back to regular posting next week.
]]></description>
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		<title>Just listen</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/just-listen/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/just-listen/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 14:24:32 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=640</guid>
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My friend and former colleague Caroline, now living in France, sent me a comment on last week’s post about the habit of writing. It’s good advice and anyone who’s been on one of my workshops will recognise it:
My new habit is the ‘read out loud edit’. I’ve resisted it for years thinking if I ‘heard’ [...]]]></description>
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		<title>The habit of writing</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/the-habit-of-writing/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/the-habit-of-writing/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 17:24:51 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=637</guid>
		<description><![CDATA[Forget about writing as art or writing as a way to earn your living. Both come from the first step: making writing a habit. It has to be something that’s ingrained inside you so that you do it as an essential part of the way you are. It defines your identity.
You have to establish the [...]]]></description>
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		<title>Innocent thoughts</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/innocent-thoughts/</link>
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		<pubDate>Sun, 06 Jun 2010 17:53:16 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=631</guid>
		<description><![CDATA[I went off to the D&#38;AD awards dinner at the Roundhouse last week. Some weeks before I’d been foreman of the Writing for Design jury and we’d voted secretly on what work – if any – deserved the top award, a Yellow Pencil. The awards ceremony confirmed that the Yellow Pencil should go to Innocent [...]]]></description>
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		<title>Writing life</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/writing-life/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/writing-life/#comments</comments>
		<pubDate>Mon, 31 May 2010 15:35:24 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=624</guid>
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Last week I went to the Old Vic to see the new production of Tom Stoppard’s The Real Thing. The Old Vic’s played a big part in my life. I used to visit it regularly as a teenager to see the National Theatre that had its first theatrical home there. I remember vividly seeing Robert [...]]]></description>
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		<title>Best spoken quietly</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/best-spoken-quietly/</link>
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		<pubDate>Sun, 23 May 2010 17:35:06 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=608</guid>
		<description><![CDATA[This week I was mainly copywriting: toothpaste, skincare, New York retailer. In between times I was launching another project for 26, this time a collaboration with the V&#38;A for the 2010 London Design Festival.
It’s called “26 Treasures” and it came originally from an idea by Rob Self-Pierson www.rob-writes.blogspot.com We evolved the idea along the way, [...]]]></description>
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		<title>Connections</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/connections-2/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/connections-2/#comments</comments>
		<pubDate>Mon, 17 May 2010 08:28:10 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=604</guid>
		<description><![CDATA[Last week to Highgreen in Northumberland to run a Dark Angels course with Stuart Delves. People came from far and wide to this most remote part of England: from Zurich, Belfast, Newcastle, Chester, Cheltenham, Glasgow, Manchester and London. People coming together to write; to write more creatively for business, away from the normal pressures of [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>In your dreams</title>
		<link>http://www.26fruits.co.uk/blog/blogberry/in-your-dreams/</link>
		<comments>http://www.26fruits.co.uk/blog/blogberry/in-your-dreams/#comments</comments>
		<pubDate>Mon, 10 May 2010 10:45:20 +0000</pubDate>
		<dc:creator>John Simmons</dc:creator>
				<category><![CDATA[Blogberry]]></category>

		<guid isPermaLink="false">http://www.26fruits.co.uk/blog/?p=593</guid>
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I’m flying home from Istanbul. It was an early flight so we’d had to wake at 4 in the morning, but I was already awake two hours earlier, unable to sleep. After chaos and delay at the airport, I’m now heading home, writing and reading, drifting in and out of dreams.
I remember we’d had cups [...]]]></description>
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