My new book 26 ways of looking at a blackberry is now out, a book about the way constraints can liberate writing for brands. It inspired this fruity site where different writers respond to briefs - sometimes writing in the tone of a fruit. The site also serves up some lovely images of fruit taken by Dave, Jessie and Roger at Full Stop Photography.
It's a different take on 'tone of voice' - just click your way around, you'll find some interesting stuff. Peek into the fruit bushes below and see who's there - and then what's in the fruit bank. Try Blogberry - there are new posts every few days. You'll find there are more than 26 ways of looking at anything.